“Understanding the voice of the consumer and being ahead of the competition are the keys behind each successful product”
Matrix GMR range of consumer research methods include:
As a consumer research company, we provide our clients with both central location and home use tests.
Central Location Tests (CLT)
Central location tests allow manufacturers to understand how their products are liked, or how they perform against their competitor throughout the world. At Matrix GMR we can perform Central Location Tests in most major cities in the world.
Home Use Tests (HUT)
Certain projects require assessing the products under real conditions of use. Knowing how your product performs in real life will provide information about repeated use or purchase of your product without the controlled environment of a central location test.
Online Surveys (OS)
Online Surveys are using web-based questionnaires and they allow fast access to large number of participants through the world.
Focus Groups provide great qualitative feedback about products or new concepts prior to commercialization. Their interactive nature help identify key product characteristics and provide insights to consumers perception.
Conjoint Analysis is an advanced market research method that reveals how people make decisions and what they really prefer in products and services. It is based on the fact that each entity (product, service or even concept) consists of different options and features. Rather than analyzing each feature independently, conjoint analysis investigates the interactions of the different features and it provides optimal combinations of design options and features to satisfy the end users.
Quality Function Deployment (QFD)
Quality Function Deployment (QFD) is a consumer-oriented method that bridges consumer demands and value with the product and production characteristics established by the product developers.
With a QFD system you will be able to link the “voice of the consumer” with the “voice of the company” and ensure that product developers can apply a cost-effective consumer-oriented approach to product development and improvement.
Complete Product Experience (CPE)
In order to understand how your product performs and what your consumers think about it, you will need to know your market, understand your products and understand your consumers.
With Matrix GMR CPE, you can:
- Understand drivers of liking.
- Optimize your recipe to meet consumer expectations.
- Identify market niche.