Consumer goods can be categorized into durable goods, nondurable goods and services which includes anything and everything that satisfies the need of the consumer. With the market being flooded rapidly with new and improved products and services, the consumer is constantly evaluating factors that affect the purchase decision making. The consumer today is more aware than ever, generating demand for a product and convincing the consumer to choose your product requires an insight into the consumer’s mind.

We at Matrix GMR aim to understand the various experiences associated with consumption. Our strategies help companies identify the preferences, motivations, and buying behavior of the targeted customers which are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources.