MATRIX GMR

Computer-Assisted Personal Interviewing (CAPI)

Face-to-dace interviews using a laptop or a tablet.

As the technology advances, we have recently adopted the computerized method in survey data collection. We have introduced the Computer-Assisted Personal Interviewing (CAPI) to some of our major clients especially for quicker turnaround of survey results. Our well-trained interviewers are equipped with tablets installed with the survey system software for fast and easy extraction of data results.

This method provides more reliable and complete data input because it is possible for respondents to complete the questionnaire themselves which guarantees anonymity. Since the full concentration of the interviewer are on the important contents of questions and answers positioning effects are avoided because of standardized rotation and randomization of items. It also provides efficient monitoring and control because the system provides automatic control of sample and quotas. This also entails direct recording of data from the interview so no need for later data entry which avoids an additional source of errors.