With increasing demand of comfort and latest technology, automotive companies are investing increasingly in Market Research to know what’s hot and what’s not and to deliver the best products to their consumers. The Asian market including densely populated countries like India & China have also seen tremendous growth in the automotive sector since the last decade. With increasing disposable incomes in developing countries the taste and preferences of people have to be taken into consideration.

We offer our clients extensive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. With Matrix GMR calibrated research process our clients are assured of receiving:
  • Consistent, valuable, robust and actionable data & trend analysis that can easily be referenced for strategic business planning
  • Extensive experience in international automotive research and on field data collection including central location tests.
  • Technologically sophisticated and the capability to carry out automotive research in the luxury car segment for leading automotive brands.